Proposed Apex (NC) Data Center Continues to Draw Sustained Opposition as Review Moves Forward

Apex, NC, Jan. 18, 2026 — A proposed large-scale data center known as the New Hill Digital Campus continues to face sustained and organized opposition as it moves through the early stages of review in Apex, with residents signaling during last Tuesday’s (Jan. 13th) Town Council meeting that pressure on town leaders is not easing.

The project, advanced by Natelli Investments, would be developed on roughly 190 acres near Old U.S. 1 and Shearon Harris Road, just south of Apex. Plans call for a multi-building data center campus constructed in phases, with several industrial-scale facilities that could ultimately total hundreds of thousands of square feet.

At full buildout, the campus could require up to 300 megawatts of electrical capacity, supplied through Duke Energy, along with extensive mechanical infrastructure, on-site backup generators, and water-based cooling systems. The cooling systems would rely primarily on treated, non-potable wastewater. As proposed, the facility would operate continuously and require significant supporting infrastructure to maintain power and temperature stability…

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