Wake Forest’s expanding wellness landscape gained new momentum this winter. The opening of SweatHouz (SWTHZ) at Grove 98 offers residents a new way to unwind, recharge, and prioritize recovery in everyday life. Since opening its doors on February 9, the private contrast therapy studio has quickly attracted interest from community members seeking innovative approaches to health and wellness, further reinforcing Grove 98’s evolution into a lifestyle-focused destination.
For Studio Manager Nick Addesso, leading the new location represents both a professional milestone and a personal passion. Addesso joined SWTHZ in August 2025 through the company’s Raleigh location to help launch and manage the Wake Forest studio. With seven years of experience in the health and wellness industry, he said the brand’s approachable philosophy immediately stood out.
“SWTHZ’s approach to hot and cold therapy excited me because it’s more approachable for the average person,” he said. “The team has built an amazing environment for inclusivity, which only furthered my passion to lead the Wake Forest location.”
The grand opening was met with strong community support, and that momentum has continued in the weeks since. “Our grand opening was a wonderful success,” Addesso said. “Seeing so many familiar faces come in and support us as a new business was great for the team.” Early feedback has been overwhelmingly positive, with new visitors often arriving through recommendations from friends and family. “We have seen many word-of-mouth referrals as well and love that we are making a positive difference in the community,” he added…