Durham’s Imperial Tower, easily spotted from Interstate 40 with its bright blue IQVIA logo, has stood empty for years, as the rise of hybrid work, surging interest rates and tech layoffs pushed vacancies to record highs.
Then last December its owner, Drawbridge Realty, embarked on a $10 million makeover, installing a new coffee shop, golf simulator, fitness center, tenant lounge and game room.
On Tuesday, the firm says its strategy is working…