RENO, Nev. (KOLO) – August is typically one of the Reno area’s busiest stretches of the year, but August 2026 set a new benchmark, generating $57.5 million in taxable room revenue across Washoe County — the highest single-month total on record.
The historic haul topped the previous county record of nearly $56 million set in August 2024. According to Visit Reno Tahoe, visitor volume and overall hotel occupancy also saw notable gains alongside the revenue spike.
“We knew that it was going to be a good month,” said Mike Larragueta, CEO of Visit Reno Tahoe. “We didn’t know there was going to be an all-time record.”…