RENO, Nev. — Big plans for Reno’s Entertainment District could be headed in a new direction as 12 acres of surrounding undeveloped land is now up for sale, opening the door for new partners and a potentially different vision for the area.
About a year ago, the district’s general manager and CEO shared plans to develop the remaining empty land around the Reno Experience District, also known as RED. Now, that property is on the market.
In a statement, RED said selling the remaining undeveloped land will allow the district to bring in new partners with “fresh ideas” to help the area continue to grow.
While the future of that land remains uncertain, one project at RED is already moving forward: Electric Pickle, an entertainment destination planned to include food, drinks and recreation. Developers say the venue will feature nine pickleball courts, bocce ball courts, an outdoor bar and a stage for live performances.
Paul Frederick, a co-CEO and co-founder, said the location is a major draw for the project…