In a city that never stops moving, there’s a truck that does the same. Sweet Paradise Ice Cream isn’t just any typical ice cream truck, it’s a moving feast, bringing the bold and bright flavors of Mexican street food to neighborhoods across Reno.
For Diana and Santiago, the owners, it’s a business built on flavor and passion for sharing their food culture.
Their journey began 12 years ago when they left Puebla, Mexico, at just 20 years old, hoping for a fresh start in Reno. Dreams of opening a restaurant quickly ran into barriers as landlords didn’t want to rent to two young immigrants. But instead of giving up, they looked for another way. At 23, they invested in a food truck, and that decision changed everything…