A showroom in a nondescript industrial building in south Reno is ground zero for a company that intends to disrupt the cooking appliance industry.
Induction Hardware was founded in September by entrepreneurs Galen Bradford, Brian Pick, Eric Keller and Matthew Biondi. Bradford, Induction Hardware’s chief executive officer, was a former executive with appliance manufacturer ZLine. Pick, the company’s legal counsel and strategic adviser, spent more than two decades working as an attorney in all stages of the business lifecycle.
The idea to become entrepreneurs occurred during a mountain bike ride on the flanks of Mount Rose. Pick had stepped away from the demanding duties of being a partner at McDonald Carano, while Bradford had retired from his role as chief marketing officer at ZLine. Neither had the personality type to spend their days loafing at a country club…