Rainbow Market’s pot of gold keeps growing

In the retail realm, you don’t hear this one very often: Reno, Nevada-based Rainbow Market, a chain of nine convenience/grocery stores, originated on the island of Guam, an unincorporated territory of the United States.

That’s where current co-owner Lori Miller’s grandfather launched the brand, decades ago, while living there. The concept proved to travel well because Rainbow Market planted its flag stateside, in Reno, in 1982.

The U.S. migration came as Miller’s father carried on the retail vision his own father began. The name Rainbow Market is inspired by Guam’s history of eye-catching rainbows, often seen during thunderstorms…

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