RENO, Nev. (KOLO) – Reno Salvage, an 86-year-old steel and metal yard located in the heart of the city, was recently featured in a new commercial created in partnership with OpenAI.
The video highlights how one of Reno’s oldest industrial businesses is blending traditional, hands-on service with modern technology to better serve customers and support the local community.
The commercial showcases real employees on the job, offering a behind the scenes look at daily operations inside the metal yard. Rather than focusing solely on machinery or technology, the story centers on the workers who have helped sustain the business for generations and how innovation is enhancing, not replacing, their expertise…