LAKE TAHOE, Calif/Nev – AleWorx, the Lake Tahoe- and Reno-based restaurant and entertainment venue known for craft beer, wood-fired pizza and live music, is shifting much of its marketing focus toward private events, unveiling a new referral program aimed at expanding bookings across all its venues.
The company operates locations in Stateline, South Lake Tahoe’s Y area and downtown Reno at its Fourth Street venue, along with Cocktail Corner, adjacent to the South Lake Tahoe location. While AleWorx has long hosted music and group gatherings, owner Luca Genasci says its event-hosting capabilities have been underutilized.
“When people think of AleWorx, they think of pizza, beer, cocktails and live music,” Genasci said. “They don’t always think about us as a private event venue, even though each of our locations is really well equipped for that.”…