From a Town of 3,000 to USA Parkway: Husband-and-wife Team Scales Custom Apparel Shop to Outfit Nevada’s Industrial Boom

Nevada’s industrial workforce is growing at a pace that most of the country has not noticed yet. USA Parkway, a 12-mile highway connecting Interstate 80 to the Tahoe Reno Industrial Center east of Reno, now hosts over 150 companies and 15,000 workers. Tesla’s Gigafactory, Switch data centers, Redwood Materials, and Panasonic operate alongside hundreds of general contractors, electrical subcontractors, mechanical crews, and concrete teams building out the next generation of facilities. Every one of those operations needs branded workwear.

Battle Born Clothing, a women- and minority-owned custom apparel company in Yerington, Nevada, has positioned itself as the closest full-service screen printing and embroidery provider to the corridor, and one of the only shops in Northern Nevada running commercial-grade production equipment capable of handling industrial-scale uniform programs.

“We started with one manual press in a garage in Yerington,” said owner Pamela Krause, a Filipino-American entrepreneur who founded the company in 2019 with her husband Rob. “Rob runs the production floor and handles every customer relationship. I built the marketing engine and business infrastructure behind it. That combination is how a husband-and-wife team in a town of 3,000 people ended up outfitting mine crews, Tesla contractors, and data center teams across the state.”…

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