RICHMOND, Va. (WWBT) – A mural on Richmond’s south side is part of a campaign by Drive Smart Virginia called “Suck It Up, Buckle Up” aimed at getting more drivers to slow down and wear their seat belts.
Hundreds of cars pass the mural at 1501 Hull Street, in south side Richmond every day.
Campaign focuses on seatbelt use
Drive Smart Virginia partnered with the Insurance Institute for Highway Safety last fall to launch a community-driven campaign to increase seatbelt use in the city of Richmond, according to Kristin Pettway, executive director of Drive Smart Virginia.
Drive Smart Virginia said the city of Richmond reports that 65% of vehicle occupants who die on Richmond roadways are unbuckled…