Interesting background about Richmond’s Sauer’s Vanilla Sign

Richmond, Virginia has many unique and interesting landmarks. TheSauer’s Vanilla Sign at Broad and Hermitage is one of Richmond’s most recognizable landmarks. The glowing, mustached chef towering above Broad Street has been a Richmond fixture for roughly a century, according to Axios.

Evolution of the Sauer’s Vanilla sign

Conrad F. Sauer founded his company in Richmond in 1887 at age 21, initially selling flavoring extracts like vanilla. C.F. Sauer became the country’s largest producer of spices. The iconic sign with the colorful cartoonish chef pouring vanilla extract into a bowl made it atop the roof of the Sauer building.…

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