HYROX — the popular global fitness race that combines running with functional exercises — is taking the Richmond fitness scene by storm.
Why it matters: Local gyms are partnering with the HYROX brand to host official training events and workouts for Richmonders looking to train for a race.
The big picture: HYROX is a worldwide fitness competition that began in Hamburg, Germany, in 2017 and has gained major momentum in the U.S. over the last few years.
- Over 80 global races are planned for 2025, with over 550,000 participants and 350,000 spectators, according to the brand .
- Much of the surge in popularity is because of the unique way HYROX blends running with strength and endurance training, Pure Fitness RVA owner (and former 1st District City Councilman) Andreas Addison tells Axios.
- The races are basically “a 10k for weight-lifters. For people who want to be stronger,” he says.
Plus, you can do the races with a partner, “which has been a huge draw and attraction,” he adds…