Tustin, Calif.-based Wienerschnitzel has kicked off a growth opportunity on the East Coast with a seven-unit development deal in Norfolk and Richmond, Va., markets.
Franchisee Leon Dickey will spearhead the expansion for the brand. Prior to joining Wienerschnitzel, Dickey owned and operated multiple McDonald’s restaurants in the Tidewater market.
“(Wienerschnitzel) has an extremely loyal following out West, and I believe it’s perfectly poised to resonate with guests here as well,” Dickey says in the release…