Trends come and go, and one that’s taken the world by storm has made its way to Virginia. Labubus are designed loosely after mythical, Nordic monsters the Chinese-born creator embraced after moving to the Netherlands. But the unique sales method used to distribute as Labubus may be playing a part in their success.
You’ve probably seen them in public, or you’ve seen the memes online, or maybe you’ve heard their theme song coming from your kid’s phone…
Labubus are fuzzy, smiley, kind of scary looking monsters that you can hang from your bag or keys. Created by European artist Kasing Lung, they’ve become the hot new item this summer, and that demand has stretched into Richmond. The slow release of collections, sold exclusively through a unique online method, has made the dolls rare and led to local resale efforts that mimic the online store’s mysteries…