Leading Smoothie, Raw Juice and Superfruit Bowl Chain Expands Riverside County Footprint to 17 Franchise Locations. , one of the nation’s leading handcrafted smoothie, raw juice, acai and superfruit bowl chains, has opened its second location in Murrieta, California – one of Riverside County’s most populous and fastest-growing cities. The store is owned and operated by experienced franchisees Vikram Brar and Avneet Kang, who are embarking on their franchise journey with Juice It Up! and plan to expand the brand’s presence further throughout Southern California’s Inland Empire. Located at the Murrieta Bella Piazza, Juice It Up! is now serving its full menu of deliciously flavorful and fresh-squeezed raw juices, blended-to-order smoothies and açaí and superfruit bowls to individuals seeking delicious options to fuel their active lifestyle.