Popular snack brands like Lays and Tostitos will stop using artificial colors by the end of the year, a move to accommodate Health Secretary Robert F. Kennedy Jr.’s new phase-out of petroleum-based synthetic dyes .
At an April 24 earnings call, PepsiCo CEO Ramon Laguarta said the transition is already underway and that more of the company’s brands will follow suit, with more than 60 percent of its business already lacking artificial color as of this month.
Laguarta also said PepsiCo with lead an anticipated consumer demand for more natural ingredients as it has with sodium and sugar reduction, and better fats…