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Same Highway, Same Billboards, Completely Different Crowd
This is Part 3 of our I-10 corridor series. Part 1 showed 50+ billboards between Beaumont and Indio delivered a 30% impression lift during Coachella. Part 2 proved the audience behind those impressions wasn’t who you’d expect. Now, Stagecoach takes the stage on the same grounds, same corridor, one week later. The impressions held. The audience flipped…