ROANOKE, VA, June 3, 2026 – chocolatepaper is excited to announce its 20th anniversary on June 23 and a packed lineup of celebration sales and events. Make plans to see all that “cp 2.0” has to offer: same sweet selection, fun fresh finds, and NEW ERA ENERGY! The “cp 2.0” celebration reflects chocolatepaper’s next chapter – sweet with a dose of sass – as the store focuses on creating more memorable customer experiences.
To kick things off, “20 Days of 20% Savings” features discounts in a different department every day. (Want 20% off all truffles? Join us June 17!) The finale is 20% off the ENTIRE store during anniversary party day on June 23.
What better way to celebrate a new era than with another level of taste? New wine and beer offerings! Not one but TWO wine tasting events are scheduled featuring delicious local wines in the chocolatepaper Tasting Room. Virginia Mountain Vineyard will host a tasting event on Saturday, June 20, from 12 p.m. to 3 p.m. Great Valley Farm Brewery & Winery will offer tastings during the celebration on June 23 from 3 p.m. to 5:30 p.m…