ROANOKE, Va. (WDBJ) – Music fans in the Roanoke Valley sometimes travel a few hours to see their favorite artist. The formula that brings artists and venues together is often complicated.
Grammy nominee Grace Potter helped christen The Exchange Music Hall when it opened its doors on New Year’s Eve 2025 to a standing-room-only crowd of nearly 1,200 people. The grand ballroom, once home to First National Exchange Bank, has since hosted a variety of concerts and pop-up events, including a Dolly Disco.
Calculating whether an event will turn a profit is often a struggle for independent venues…