ROANOKE, Va. – This summer, Roanoke will be in full bloom as The Humble Hustle Company and Not Your Average Everything present Lost in the Flowers: Not Your Average Weekend, an immersive three-day celebration taking place June 6–8, 2025. Designed to elevate the cultural pulse of the city, this weekend will offer a soul-stirring mix of music, food, art, and community—inviting locals and visitors alike to get beautifully lost in the moment.
Now in its fourth year, this signature weekend series has become a staple for those seeking intentional connection, cultural expression, and unforgettable vibes—all while giving back to community programs powered by The Humble Hustle Company.
Weekend lineup
Friday, June 6 | 6:00 PM-11:00 PM AfroBeats on the Avenue | Century Plaza Kick off the weekend with a family-friendly, high-energy celebration featuring global beats. This outdoor block party uplifts the Black music diaspora and sets the tone for a vibrant weekend ahead.
Saturday, June 7 | 5:00 PM-10:00 PM R&B Is for Lovers Festival | Elmwood Park Doors open at 4 PM to allow attendees to immerse themselves in the city’s culture and a floral experience. The main event returns with a night of soulful performances and R&B music throughout the evening. Expect curated vendor experiences, interactive installations, and family-friendly fun all night long…