ROCHESTER, N.Y. (WROC) — Alcohol company Constellation Brands announced on Tuesday that it has acquired SpikedAde.
SpikedAde is a spirit-based ready-to-drink (RTD) beverage brand that combines sports drink flavors with a vodka base. The beverage is zero-sugar, 100 calories, and non-carbonated.
The company acquired SpikedAde on Tuesday to strengthen its position in the RTD category. “Ade” is an emerging segment of the category inspired by sports drink flavors…