ROCHESTER, N.Y. (WROC) — This January, Rochester got its first look at plans for the redevelopment of the Bull’s Head neighborhood.
The project has been decades in the making, and developer Dawson Co. – and its subsidiary for the work, DevelopROC – presented plans in a public meeting in St. Mary’s in the neighborhood in mid-January.
Bull’s Head, which has seen significant divestment in the recent decades, is poised to be transformed if these plans are approved. The neighborhood generally encompasses the intersections of West Main Street, Genesee Street, Chili Avenue, West Avenue, and Brown Street.
“We are really encouraged by all of the excitement and enthusiasm as well as the amount of potential collaborators that came forward from their interest in the project,” said Melissa Geska, president of U.S. Ceiling Corp, one of the partners in the development in a Zoom interview.
Dennis Pemberton of Dawson Co., laid out some of the plans for the redevelopment:
- Market-rate housing
- Affordable housing
- Commercial development
- Urban farming
- Grocery store
- Green space