Former model opening new boutique in North Winton Village. It may create a buzz

Jillisa Lynn Reynolds lived in Los Angeles for 11 years and Atlanta for three.

It turns out Rochester is her sweet spot.

The 35-year-old grew up here, graduating from Churchville-Chili High School in 2006 and attending Monroe Community College before heading west to pursue a modeling career.

In addition to print and television work, she recorded two music albums and published the self-help book, “Thoughts of Serenity.”

Now she’s back, and with a new purpose: as a purveyor of pure, raw, natural honey.

Lightly filtered, but not pasteurized, Reynolds’ Hint of Her Honey brand “is the closest thing to the hive you can get,” she said.

And it is at the heart of her new business, The Hive Beetique at 272 N. Winton Road, which opens Friday, Feb. 9.

In addition, the shop will sell Ethiopian coffee, jewelry, accessories and locally made clothing.

Reynolds’ idea for the enterprise started percolating in February 2022, after she moved to Atlanta for a TV job.

A friend had been dealing with eczema, an inflammatory disorder that causes dry, itchy patches of skin. Then one day, her condition looked dramatically better.

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