ROCHESTER, N.Y. (WROC) — Art Rogers, owner and chef of Lento, a restaurant tucked into Village Gate in Rochester, took to Facebook recently with a message to his customers.
He told them last year was a hard one, with economic worries keeping people at home and a trend away from alcohol dampening bar sales. In response, he wrote, the menu was going to change – not the offerings, but the prices.
Surprisingly, Rogers decided to charge less with no dish over $35…