New car sales fell off nationally and across the region to end 2025, as buyers hit the brakes on the industry’s post-pandemic rebound.
The slump is projected to continue through the year ahead, with little movement up or down. Used car sales are similarly stalled, according to the Rochester Automobile Dealers Association — pointing to increasing concern over affordability.
“Now you have the highest average transaction price, probably in the history of the new car business, $50,000,” said Brad McAreavy, president of the auto dealers group. “The average monthly payments are almost $800 a month. I mean, what average consumer can afford an $800 a month car payment? You know, that’s a house for most people.”…