ROCKFORD, Ill. – This September, WIFR and WREX will unify under a new brand: Rockford News First – a bold step that highlights local news programming that puts viewers, our communities and our region first.
WIFR and WREX have long been known for leading the way with coverage, and that commitment will continue under Rockford News First. The new brand will focus on being the region’s most trusted source for news, weather and sports. Viewers will get forecasts from the First Alert Weather team and the latest scores and highlights from RNF Sports.
As part of the transition, WIFR.com and WREX.com will redirect to RockfordNewsFirst.com, creating one main destination for regional coverage. Streaming channels and the news app will transition to Rockford News First, and viewers can find our weather app under RNF First Alert Weather.
Social media channels, Facebook, Instagram, TikTok, X and more, will shift from 13 WREX and WIFR TV to Rockford News First over the next month. Viewers may notice changes as updates roll out, and we appreciate their patience during the transition…