Chicago couture designer and boutique owner has roots in Hispanic heritage and Rockford

How much do you know about the history of Hispanic and Latino culture and community in Rockford?

In recognition of National Hispanic Heritage Month, the Rockford Register Star has partnered with La Onda, a newly-formed nonprofit organization, to help share and celebrate the impact of Hispanic and Latino people, businesses and organizations in and around the Rockford area.

National Hispanic Heritage Month is recognized each year from Sept. 15 to Oct. 15. Visit rrstar.com or the Rockford Register Star newspaper each day to read about the people and places that make up Rockford’s Latino community.

Elda De La Rosa’s journey into the world of fashion is a testament to her roots and influences.

Growing up surrounded by women who sewed, she was immersed in a culture that celebrated femininity and artistry through clothing. Her early experiences with fittings and dress consultations not only sparked her passion for design but also laid the foundation for her creative expression.

Her move from Allende, Coahuila De Zaragoza, to Rockford, Illinois, at such a young age introduced her to a blend of cultures, enriching her perspective as a designer. The strong emphasis on significant life events like baptisms, quinceaƱeras, and weddings in her Latina heritage inspired her to create gowns that embody not just beauty, but also the deep emotional connections tied to these celebrations.

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