ROCKFORD, Ill. (WIFR) – Rachel Larson grew up a frequent visitor to the outdoor city market in Rockford. Now, she looks forward to building on the market’s success as its new executive director.
Larson is no stranger to event and marketing roles. She’s worked at the Coronado, GoRockford and most recently Geronimo Hospitality in Beloit, Wisconsin. Because of this, she said this new role is a culmination of everything she has done so far.
“I’m really excited for the opportunity. I think it’s going to be a lot of fun,” said Larson…