ROCKFORD — Roxy Carmichael Boutique has reopened under a new owner who has overhauled the shop’s clothing, accessories and home decor with a fresh sense of style.
Noelle Tulley bought the business at 1639 N. Alpine Road, suite 1617A, in the Edgebrook shopping center from Christine LaMantia, who had run the fashion retailer for the past seven years. LaMantia put the business up for sale in late August and began liquidating its inventory as she prepared to retire. Tulley saw an opportunity to fulfill a dream of owning her own boutique while carrying on an established brand in the city.
“They’ve been around forever. It’s a staple in the community,” Tulley said. “Everyone loves it. I wanted to continue that and carry that on into the future.”…