ROCKFORD — A pop-up cafe centered on creative coffee drinks and special events kicked off its seven-day run Thursday in downtown.
Brandberry Cafe is a one-week experience created by Evangelina Jimenez, the entrepreneur behind the annual Female Energy Festival in Rockford. It takes over VPW Studios, 206 N. Main St., through Oct. 23. You may recognize that space as the previous home of a different cafe, the original Rockford Roasting Co. location.
“People are starting to notice the potential we have here in the 13th Ward from the river all the way west,” said Alderman Tamir Bell, who celebrated a ribbon-cutting with the cafe on Thursday. “Our business owners are looking at new ways and innovative ways to collaborate and to create a community and an environment that is an experience we haven’t had before.”…