Rockford’s Little Caesars goes counter-free with fully self-service store

ROCKFORD, Ill. (WTVO) — Little Caesars has eliminated counter staff from its 11th Street location by transforming it into a fully self-service store.

Little Caesars will hold a grand opening for the updated restaurant, at 3134 11th Street, on Saturday, November 15th. The first 100 customers, starting at 11 a.m., can snag a free Classic Pizza.

According to the company, “This first-of-its-kind design removes the traditional walk-up counter and simplifies the ordering experience from start to finish.”…

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