Shocking news yesterday: one of the largest names in fast food announced it will close many of its restaurants.
Wendy’s Plans to Close 300 to 350 U.S. Locations in 2026
Wendy’s says it will close 5% to 6% of its locations, targeting “consistently underperforming” stores. In 2024, they closed 240 Wendy’s locations and another 28 just this past year.
Wendy’s Strategy Shift: Value Menus, Digital Marketing, and New Items
Not sure how this aligns with the closures, but they are innovating on the menu to add items like a cheesy bacon cheeseburger, which I would’ve thought they had on the menu for years now, as well as more chicken options.
The reason they are innovating is clear: a 5.5%…..