Inside Look is a Sacramento Bee series where we take readers behind the scenes at restaurants, new businesses, local landmarks and news stories.
You can tell when New World Co. in downtown Sacramento is open for business.
Sweet aromas of vanilla and sugar linger along 10th Street and Q Street, where the small fortune cookie factory is located.
Gentle squeaks emerge from the ground floor of a Victorian-era duplex as three industrial-sized machines churn out batches of crisp crescent-shaped cookies.
Most of the thousands of cookies made daily are sold wholesale to supermarkets and local restaurants such as Frank Fat’s in downtown Sacramento and Jade Fountain Cafe on Freeport Boulevard. The factory also makes custom bulk orders for events.
Hankering for a lightly sweet treat or need a lucky fortune? New World Co. has you covered, too.
How does Sacramento bakery make fortune cookies?
Yasheng Feng has been running New World Co. for the past eight years.
His friend’s uncle, Qiang Yee, started the fortune cookie factory in 1990. Feng took over the business when Yee retired, keeping the cookie operation fairly the same — ingredients, machines and all.