The newest version of Sacramento Kings star De’Aaron Fox’s signature shoe will go on sale Friday.
The Curry Brand is set to release the Fox 1 in “The Beam” colorway. The shoe can be purchased for $120 at UA.com, Under Armour Brand House locations and Dick’s Sporting Goods.
Under Armour said “The Beam” colorway is named for the Kings’ famous rallying cry and tradition of lighting the beam after each victory. The shoe prominently features the Kings’ primary color with two shades of purple.
The ”foxtail” strap and accent paneling are light purple while the primary upper mesh, midsole and heel support are royal purple. The shoe also features neon green fur at the top of the tongue and a neon green Flow outsole.
The Fox 1 is a low-cut, runner-esque style basketball shoe with a midfoot strap. The logo features a distinctive symbol with a fox curled up to form the letter D
In October 2023, Fox became the first NBA player to sign an endorsement deal with Golden State Warriors star Stephen Curry’s Curry Brand. The Curry Brand released the “Happy Fox Day” colorway on Dec. 6 and the limited edition “Happy Fox Day Alt” colorway on Dec. 20, Fox’s birthday.