Few inanimate objects get people’s hearts beating faster than a new car. Just ask a TV game show host.
Shopping for the right vehicle in greater Redding and Northern California means finding the right dealer — ideally one who’s honest, respects a buyer’s budget, answers questions intelligently and calms the fears of those who are worried about shelling out hard-earned bucks for years to maintain a lemon.
In a (purely unscientific) fun poll over the Fourth of July weekend, the Record Searchlight and USA Today Network asked North State residents to choose which Northern California car or truck dealer they’d recommend. Choices included dealers in Redding, Yreka and throughout the Sacramento Valley that were featured in USA TODAY’s list of California’s Best Car Dealers 2025…