At The Sacramento OBSERVER, we believe in the power of legacy — and in the brilliance of those who will shape what comes next. That belief is what inspired the creation of the 30 Under 30 Awards nearly 20 years ago, a celebration of young African American leaders in the Sacramento region who are not only excelling in their fields but also creating new pathways for our community’s future.
For more than 60 years, The OBSERVER has served as the trusted voice of Black Sacramento. From the Civil Rights Movement to the present day, we’ve documented our community’s triumphs, challenges, and transformations. But today’s generation faces a new kind of complexity: navigating systemic barriers while building careers, challenging norms, healing generational wounds, and leading with innovation, heart, and vision. This year’s 30 honorees reflect that dynamic spirit.
This program is about more than recognition — it’s about investment. We want these young leaders to know that they are seen, valued, and supported by the very community they strive to uplift. By honoring them, we are also honoring the elders, mentors, teachers, and communities that nurtured their growth…