Kiki’s Chicken, the Sacramento-born fried chicken chain that ballooned in size after the pandemic, is popping back up under a fresh name. On Sunday morning, a Good Day Sacramento segment showed the first location now operating as KiKai’s Chicken & More, complete with new signage and branding.
The station aired the piece on March 29 and described the business as “a well-known Sacramento restaurant chain that is opening its first location under a new brand,” according to CBS News. Viewers got quick looks at the storefront and a few menu items under the updated KiKai’s name.
The pivot follows an August announcement that several Kiki’s locations would close and reemerge as independent operators, per KCRA. That earlier coverage noted the company intended to keep roughly 15 brick-and-mortar restaurants and eight food trucks while affected sites underwent new branding.
Trademark And Virtual Presence
Trademark records show a July 8, 2025 application for “KIKAI’S CHICKEN” filed by Plumeria Enterprises LLC, according to Justia Trademarks. A DoorDash listing for “Kikai’s” tied to the Rocklin area also suggests the name is already in use as a virtual brand in the region, per DoorDash.
What Customers Can Expect
Local reporting and the chain’s own site note that Kiki’s built a loyal following around items like its loaded “Kiki fries” and chicken tenders, and that independent operators appear likely to keep core menu staples while adjusting operations, independent operators appear likely to keep core menu staples reported. Kiki’s official website still lists menu items and remaining locations, underscoring that family recipes and some branding remain visible during the transition (Kiki’s Chicken Place)…