Elk Grove city leaders are kicking off a full tune-up of the city’s Auto Mall, the long strip of dealerships and service centers off Elk Grove Boulevard and Laguna Springs Drive. The city has launched a process to craft a master plan that will spell out changes to design, marketing and infrastructure so the district can stay competitive as car buying habits shift and electric vehicles become more common. City staff say the process will involve consultant selection and public outreach before any major projects land on the approval line.
First reported by Ben van der Meer at the Sacramento Business Journal, the city’s notice says officials have opened the planning process and issued a call for proposals, as reported by Sacramento Business Journal. According to that report, the submission deadline for proposals is Friday, April 24, 2026.
The master planning effort appears in the city’s Measure E materials as “Automall: NEXT,” with a $150,000 allocation to prepare a master plan for the Auto Mall, according to the city’s Measure E budget packet. Those documents also note that the city relies heavily on sales tax revenue and that roughly 30% of local sales tax typically comes from auto transactions, a key reason staff say the district merits targeted investment…