General Candy Co. has been keeping St. Louis sweet for more than 101 years

It takes a lot more than a steady stream of sugar to keep a business going for more than a century — though the sweet stuff is the specialty at the General Candy Co. in Tower Grove South.

“We’re supplying happy,” said Bill Hellwege, who is the third-generation owner along with his brother Jack.

That’s not just a one-off statement. It’s a take on a motto his uncle coined for the business…

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