Schnuck Markets Inc. successfully streamlined in-store gift card security during a technology test in the St. Louis market.
The regional grocery chain deployed the new Digimarc Corp. end-to-end gift card security solution in 10 Schnucks stores in the St. Louis area for a 10-week period, with 100% of Digimarc-protected gift cards activated successfully and no reported fraud on any cards secured by Digimarc.
“We are confident the watermarked gift cards developed by the Digimarc team will significantly mitigate the persistent gift card fraud prevalent within the retail sector,” said Dianna Kaiser, Schnucks store auditor and compliance officer. “From the initial planning and discovery phases through the completion of the pilot program, the Digimarc team consistently prioritized and addressed our concerns while maintaining a seamless experience for both our customers and our checkers.”…