For decades, drivers along I‑64 have been greeted by the inspiring Christmas and Easter messages adorning the front lawn of Lutheran Hour Ministries (LHM) in Town and Country. This New Year’s Day, the St. Louis community has an opportunity to celebrate another inspirational tradition – one that has touched millions far beyond Missouri’s borders.
On January 1, 2026, Lutheran Hour Ministries will mark a remarkable milestone: 75 years participating in the iconic Rose Parade. What began as a simple witness of faith has grown into one of the most enduring and recognizable expressions of Christian hope seen by audiences around the world.
A Float Rooted in St. Louis, Seen Across the Globe…