The Business Case for Rosedale Center: Origins and Market Strategy
In the late 1960s, the Twin Cities retail landscape was evolving rapidly. Dayton-Hudson Corporation, already behind the success of Southdale Center and Brookdale Center, looked to expand its footprint with a new enclosed shopping mall.
The goal was clear—capitalize on the growing population of northern Ramsey County and create a retail hub that could compete with downtown department stores and suburban strip malls.
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