As a kid growing up on the Jersey Shore, James Adams spent a lot of time hanging out with his grandparents.
“We basically lived with them,” he says. It was his grandparents—the Kinsleys—whose house he’d run to after school, before spending the afternoon on roller skates, snacking on matzo with butter. “They were always cooking obscure, you know, corned beef and potatoes and cabbage… You’re not the coolest kid on the block if you’re hanging out with your grandparents, eating matzo and boiled cabbage,” he laughs.
But today, Kinsley’s Smokehouse Deli—the nostalgic East Coast-style sandwich shop Adams named for his grandparents—is one of the coolest kids on the block. After popping up at Bar Brava and Bull’s Horn over the last year and a half, the very IYKYK Kinsley’s has landed a spot at The Market at Malcolm Yards, where it opened April 28…