China-based variety store Miniso, known for its blind box toys and other character-branded products, will open its newest flagship store at the Mall of America this weekend.
The company joins the Mall of America on the heels of another trendy Chinese toy brand, Pop Mart, which held its grand opening last month.
While Labubu-maker Pop Mart focuses on designer appeal and art-forward collectibles, Miniso offers a wide range of affordable toys, stationary, home decor, fashion accessories, health and beauty products and snacks that feature intellectual property (IP) designs depicting more ubiquitous characters such as Snoopy, Hello Kitty and Harry Potter…