Mayor selects developer for historic South St. Pete parcel

Mayor Ken Welch’s administration has selected a proposal to create affordable housing at the former site of a cultural landmark along 22nd Street South, colloquially known as the Deuces.

Fort Lauderdale-based Green Mills Group will transform the now-vacant, .68-acre city-owned property in South St. Petersburg into Heritage Grove. The $20 million project will provide 54 income-restricted apartments and 2,500 square feet of street-level retail space.

Officials received development proposals from the site’s former owner and South St. Pete resident Elihu Brayboy, who led the Tall Cotton Initiative, Green Mills and Fort Lauderdale-based Alexander Goshen/Goode Van Slyke Architecture after launching the procurement process in August 2024…

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