St. Pete bookstore bets on fiction, board games and face-to-face connection

ST. PETERSBURG — In a world saturated with screens, Natalya Calleja and her daughter Pamela are betting on the appeal of physical books.

For the mother-daughter team, reading fiction is about stepping into another world, and they’ve built a business around that experience.

“I think we all crave this old habit of touching and smelling a book,” said Natalya Calleja, owner of The Book Lounge. “Even if you’re listening to it on your phone, it still is such a delightful experience. When you do it with a group, it makes it so much more special.”…

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