Alcohol is not as popular as it used to be. According to the Cleveland Clinic, members of Generation Z (people born between 1997 and 2012) are drinking less alcoholic beverages than previous generations.
Alternatives are becoming a rising trend. These include hemp-derived, mushroom-infused and adaptogen (stress-relieving) products.
St. Petersburg-based retailer Herban Flow is hosting the second High and Dry Festival Saturday from 1 to 5 p.m. The event, at the Coliseum, will feature over 75 brands, unlimited tasting areas, education stations and a wellness village…