Independent grocer Market of Choice continues to strengthen Oregon’s reputation as one of the nation’s most collaborative food innovation hubs by opening doors for emerging brands through its MOJO program and statewide partnerships.
Since its founding, the family-owned grocer has been a champion of local makers.
“Oregon’s food culture thrives on connection and collaboration,” said John Boyle, chief merchandising and marketing officer for Market of Choice. “By building connections between makers and resources within Oregon’s innovation community, Market of Choice helps create the conditions where new entrepreneurs can grow and succeed.”
Fueling Oregon’s Food Ecosystem
Market of Choice works alongside organizations such as Built Oregon, the OSU Food Innovation Center, Xcelerate Women and the Oregon Entrepreneurs Network to provide makers with product development support, funding connections and business expertise.
The MOJO program gives small-batch producers a full suite of support, including free statewide distribution through centralized hubs, tailored business advice and mentorship, a one-year guarantee at shelf, content creation and four annual promotional events with discounts of 20 percent or more at no cost to the maker. These promotions drive consumer interest and sales velocity, which they need to grow…